SEO: Complete SEO Tutorial for Beginners

This tutorial covers all the core and advanced concepts of SEO. After reading this SEO Tutorial, you will have a clear understanding of SEO and how to get your content ranked highly in search engines.

What is SEO / Search Engine Optimization?

Search Engine Optimization (SEO) is a technical, analytical and creative process that helps in improving the visibility of a website in search engines. It is all about optimizing a website for search engines. The main aim of SEO is to drive free organic traffic to a site from search results.

All major search engines (Google, Yahoo, Bing, etc.) provide customized search results, where search contents are shown and ranked based on what search engines find most relevant to users.

How does a Search Engine Work?

A search engine works on the following techniques to deliver search results:

Crawling

Crawling is the process which is performed by the search engine robots (commonly known as crawlers or spiders) to fetch all the web pages linked to a website. First, spiders start with a single webpage. They further fetch all the other links of that webpage, and then next pages, and then next. They eventually fetch everything on the web following this way. They also include images, videos, PDF, etc but regardless of the file formats. In SEO, it is very important that search engines fetch all the updated content from your website.

Indexing

After fetching the data from the webpages, spiders add it to their index. It can be pictured as a massive database of discovered URLs, from where it can be retrieved when a searcher is looking for information.

Spiders do not see the webpages the way humans do. The process of indexing is identifying the text, words, and expressions that help crawlers to understand about the webpage and assign related keywords. Once, a webpage is crawled, it's in the queue to be displayed as a search result for relevant keywords or queries. Make sure that your webpages are crawled properly.

Note: To check your indexed pages, simply open Google and type "site:yourdomain.com" into the search bar. It will show you all the indexed links for the specified domain. There are some tools that we can use to get our links indexed properly. We will be explaining those tools in the coming articles.

Ranking

When someone enters a search query into the search engine, it starts looking in its database for the webpages that are more relevant to the query and displays those webpages as search results. Search results are ordered by most relevant to least relevant automatically by the search engines.

Is SEO Important?

Many people are wondering if SEO is really an important factor - the answer is, YES. However, it may be a challenging task and takes a lot of effort, it still matters.SEO is the most powerful and relevant online marketing strategy to boost any online business. It is the best way to drive organic traffic on your website which promotes online visibility and attracts customers. This can generate more revenue for any business.

Prerequisite

There is no special requirement to learn the concepts of SEO. You just need to have basic knowledge of using computers and the internet. We have a well built and organized series of topics under the "SEO Tutorial" to help you in learning SEO from scratch.

Audience

Tutorials on TutorialsMate are designed to help beginners and professionals. Our 'SEO Tutorial' will help beginners to master in Search Engine Optimization.

Problem

Tutorials on "TutorialsMate" are designed by professionals, and we assure you that you will not find any kind of problem. In case there is any mistake, we request you to submit the problem using the contact form.